Experience

• Creator at YouTube

  Chandler AZ,, United States of America

  January 2016 - Present

  I produce Youtube art and tutorial videos including my original series, Monster Mash where I create new and interesting creature and monster designs.
  
  Currently at over 30,000 subscribers.
  
  View my channel here: https://www.youtube.com/c/KatelynMcCaigue

• Graphic Designer at BD BARD

  Tempe, Arizona , United States of America

  October 2017 - Present

  Provided an engaging motivational platform for the 2018 Bard National Sales Meeting. The design and look of the meeting were highly acclaimed by senior management and attendees.
  
  • Collaborated with different departments of the organization to create the designs and graphics each group needed for their presentations.
  
  • Conceived and executed strategic branding for the meeting, including selection of colors and design of apps, banners, displays and signage.
  
  • Led production of the concierge/party room video, directing freelance videographer by creating the storyboard and initial rough-cut of the video.
  
  • Met with the hotel’s audio-visual providers and our printer to coordinate the best use of different locations for videos and graphics.

  Designed branding campaign for the BD (Becton Dickinson) Bard Pat Tillman Walk Sponsorship that will be seen by over 30,000 participants and create more exposure for our social responsibility programs: Love Your Limbs and the Bard Veterans Initiative.
  
  • Created starting and finish line banners for Love Your Limbs, booth giveaways and swag (bags, metal water bottles, bag inserts, shirt, wrist bands) and booth graphics (pull up banners) that will be used to help increase our veterans hire rate.

  Created cancer awareness campaign featuring an A-list Hollywood movie star and cancer survivor as our spokesperson.
  
  • Brainstormed with coworkers and managers to strategically align bold brand colors and taglines with the theme of being brave enough to ask your doctor about using “port” technology for chemotherapy. (Ports preserve veins by feeding directly into the patient’s chest artery).
  
  • Made the campaign accessible and attractive to multiple demographics by pioneering use of social media platforms such as Snapchat and Facebook and providing participative features like geofilters and custom photo frames.

• Illustrator and Designer at Freelance

  Chandler AZ, United States of America

  December 2010 - Present

  Creating illustrations and commissions for clients. These range from character concept art to full illustrated paintings. I also have built multiple brand and business identities through my design freelance (creating logos, brand standards guides, marketing materials, packaging, etc.)

• Graphic Designer at PSAV

  Tempe, Arizona , United States of America

  October 2014 - October 2017

  Led team providing recommendations to a German vendor hired to rebrand the PSAV company. Coordinated team to create and brainstorm different graphics and treatments, facilitated meetings to select best elements and directed assembly of the final brand book that represented the interests of U.S. stakeholders.
  
  • Assembled color palette that represented the original company colors as well as the colors of heritage firms PSAV acquired over the years.